Is it time for an Autumn Content Audit?
The nights are drawing in. The festive season is looming large. But it’s fair to say Santa may have a job on his hands to cheer us all up this year. It is not all doom and gloom though. With e-commerce more in demand than…
In this changing world, how should we communicate with our customers during a crisis?
If you’ve watched an ad break on tv lately, you may be struck by how many of our household brands have re-positioned their advertising to ‘speak to’ the challenges we face during the COVID pandemic. Something as simple as an ad for oven chips now…
Content Marketing doesn’t have to be hard: 5 key principles you need to know
Whether you are familiar with the term content marketing or not, business owners across the land are reaping huge benefits from learning the basics of this craft. As our lives become busier and competition for our cash fiercer, we’ve developed a hound-like ability to sniff…
Why it’s ok to show emotion in business writing (and how to do it!)
It’s business. Leave your emotions at the door! Jordan Belfort So said The Wolf of Wall Street. And, while there’s no doubt he tasted a certain success, I think most of us know how that story ends! So, when it comes to business communications, I’m…
Back to school tips for Business Writing
As we send our little cherubs back off to school after the longest summer holiday in history, the well-earned peace and head space presents us with the perfect opportunity to go back to the classroom too and revise the basics of effective business writing. Whether…
Writing and Running: the unexpected ties that bind us
Writing and running. Two words that sum up how I survived lockdown: for varying reasons and with greater or lesser challenge each time but always to the undeniable benefit of my mental and physical health. And I know I’m in good company here, with Nuffield…